When you’re marketing online, you’ve got to compete with thousands of other marketers so you want to “capture the eyeballs” of others who are posting or viewing Ads in the same place you’re putting your Ads. Plain Facebook text ads are boring to look at.
But if you use Text Symbols or Emoji’s in your ads, you’ll definitely will catch more eyes as long as you have good ad copy and you don’t overuse it. This can potentially lead to increased ad open rates. This will work on Facebook posts, Twitter, Google Plus, and also any other social media platforms and online classified Ads.
You can use also use these in your subject lines if you advertise on some of the free online Ads websites such as Backpage or Craigslist and even in subject lines in your emails.